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During the 2022 FIFA World Cup events in Qatar, beer will not be sold inside the stadiums because alcohol is tightly prohibited in the country. However, FIFA announced on Saturday that drinking will be allowed in the zone around the stadiums before and after games.
During the World Cup events in Qatar, beer will not be sold inside the stadiums because alcohol is tightly prohibited in the country. However, FIFA announced on Saturday that drinking will be allowed in the zone around the stadiums before and after games. After months of delicate discussions with the government of the conservative Muslim Gulf state, the international organization disclosed for the first time the specifics of beer sales. The issue is significant for FIFA because beer manufacturer Budweiser has been a prominent sponsor for the past three decades. Additionally, supporters from other countries have inquired about the competition that will take place between November 20 and December 18.
The host nation of Qatar is expecting more than one million tourists during the World Cup.
A person familiar with the plans stated that beer stalls would open in zones around stadiums when gates opened for a match and would remain open until thirty minutes before the start of each game.
According to the information provided by the source, the stands will reopen for a brief period of time following the game.
A representative for FIFA stated that the organization had made efforts to “cater for people who wish to enjoy an alcoholic drink while being respectful towards the local culture.” FIFA could not confirm the times, but the spokesperson did say that the organization had made these efforts.
The spokesperson claimed in a statement that “ticket-holders” would have access to alcohol “inside the stadium perimeter prior to kick-off and after the final whistle.” The statement was given to the AFP news agency.
2022 FIFA World Cup
According to the spokesperson, inside the stadiums patrons will only be able to purchase alcohol-free beer and soft beverages produced by Budweiser.
Coca-Cola, another major sponsor of the event, has the exclusive right to sell non-alcoholic beverages in all eight of the stadiums that will be utilized for the first World Cup to be held in a Muslim country.
The consumption of alcohol is a touchy subject at arenas all over the world. The majority of Premier League clubs in England sell beer inside their stadiums, however spectators are not permitted to drink within view of the playing field.
Although the consumption of alcoholic beverages is not prohibited in Qatar like it is in Saudi Arabia, the sale of alcoholic beverages is restricted to approximately 35 international hotels and restaurants. The government outlets that serve foreign residents sell alcoholic beverages. It is against the law to consume alcohol in public.
AB InBev, the parent company of Budweiser, did not comment on FIFA’s plans, but the firm has stated in the past that it is searching for “respectful” ways to sell its product at the Qatar World Cup.
In past iterations of the World Cup, it was customary for supporter zones to stock and sell beer throughout the day.
A spokesperson for FIFA, however, stated that it will not be available until 6:30 p.m. local time at the FIFA Fan Festival zone in Doha.
The Supreme Committee for Delivery and Legacy, which is in charge of organizing the World Cup in Qatar, has not disclosed any information regarding the sale of alcoholic beverages in the fan zones that it is setting up.
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During the FIFA Club World Cup in 2019, beer sales were put to the test in a specific zone on the outskirts of Doha. At that time, a glass of beer cost approximately $7. There were maybe a few thousand fans from other countries there.
According to sources within the industry, supporters may be required to purchase tickets in order to gain entrance to local non-FIFA zones where alcohol will be sold during the World Cup.
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